A quote from the Bloomberg View, "The Women's World Cup generated
just $17 million in sponsorship revenue for the U.S. broadcast on Fox.
Compare that to last year's men's tournament, which brought in $529
million for ESPN."

Marketers spend a lot of time trying to
identify where to put their company names. More than 30
t
very big compared to men's soccer. I'm all for equality, but where is
the money to pay women soccer players the same supposed to come from?
It's simply not there to be paid. The only solution then would be to pay
men less.
times the amount
of money was put into men's soccer. This shows that not nearly as many
people are watching women's soccer. The industry for women's soccer isn'
Laws forcing
women soccer players to be paid equally to men sound fair. But would
have the opposite effect. More than likely those types of laws would
bankrupt the industry. The way to raise pay on the women's side is to
build the industry. This is done by building the audience for it. A
larger audience will drive more money into it.
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