Sunday, April 3, 2016

Why Equality Isn't Possible in the Soccer Industry Right Now

A quote from the Bloomberg View, "The Women's World Cup generated just $17 million in sponsorship revenue for the U.S. broadcast on Fox. Compare that to last year's men's tournament, which brought in $529 million for ESPN."

Marketers spend a lot of time trying to identify where to put their company names. More than 30 t very big compared to men's soccer. I'm all for equality, but where is the money to pay women soccer players the same supposed to come from? It's simply not there to be paid. The only solution then would be to pay men less.
times the amount of money was put into men's soccer. This shows that not nearly as many people are watching women's soccer. The industry for women's soccer isn'

Laws forcing women soccer players to be paid equally to men sound fair. But would have the opposite effect. More than likely those types of laws would bankrupt the industry. The way to raise pay on the women's side is to build the industry. This is done by building the audience for it. A larger audience will drive more money into it. 

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