The 9 Principles of a Good Story

To be successful at marketing there is one key component. That key component is your story. To be successful at marketing you need a "great story."

There are nine parts to a great story. Here they are.

1. A great story is true

Not factual, but consistent and authentic.

2. A great story makes a promise

You'll receive money, fun, safety, shortcuts. The promise is bold and it's exceptional.

3. A great story is trusted

No marketer can be truly successful, unless they have credibility.

4. A great story is subtle 

Let the audience draw the conclusion.

5. A great story is fast 

It should engage the consumer right away. The first impression is more powerful than you would imagine.

6. A great story is NOT aimed at everyone

If you need to water down your story to fit everyone. It will not succeed.

7. A great story does NOT appeal to logic, but to our senses

People decide what they want and like through their senses.

8. A great story doesn't contradict itself

You need to match the image to the message.

9. A great story agrees with our worldviews.

Great stories don't teach new things, they agree with current beliefs.



These are Seth Godins nine principles of a great story, not my own.